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Announcing Insignia, Opel's groundbreaking new car
05 Dec 2009
Opel's groundbreaking new car model, the Insignia, will be arriving in Ireland late in 2008. Our good friends at Ocean were tasked with introducing the car to the Irish populace at the time of the global launch in July, and to engage and excite those who may be considering a new car purchase for 2009.
Redstrand developed a Content Management System (CMS) so that the web editorial team, bloggers and film crews could create genuinely interesting and compelling content for the audience and disseminate it to a broader market - thereby generating real interest.
Visitors can register with Insignia Project to have access to the VIP section, as well being able to post comments - and even put forward their favourite driving tracks for a public vote!