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Mary B Cremin rebrands as Maryb.ie
28 Aug 2007
Mary B Cremin was one of the best respected and most established brands in Irish Recruitment. Ocean provided them with a complete brand overhaul, encompassing website, printed collaterall and a fresh approach to advertising and PR.
Recognising that most people now look for jobs online, a brand new database-driven website was developed by Redstrand. The rebrand revolved around relaunching Mary B Cremin Recruitent as maryb.ie, placing them at the forefront of the technological advances the internet has brought about in recruitment. The new website focuses on the needs of candidates and companies alike.
maryb.ie is a revitalised brand which combines the hands on approach of typical recruitment consultancies with up to date technical efficiency and the ability to reach and maintain a large number of clients and companies.
In the first year of the rebrand, maryb.ie's job applications went up 140% year on year and the number of candidates registering increased by 105%.